If you are looking for ways to drive more traffic to your website by enhancing your search engine rankings, there are a number of simple methods that can be followed to improve your results.
Google is the most popular and most used search engine with more than 50% of all web searches being through Google. So when it comes to looking for ways to improve your site, it is best to ask the king.
There is some fairly detailed information in Google's guidelines on the best practices for your site.
We also recommend you consider reading Google's 'Search Engine Optimization Starter Guide'.
CCH take care of the technical side of things by ensuring that when your site is built, it is to the latest standards*. The areas you can manage yourself relate to improving the content, titles, descriptions and url names within your site, as well as organising third party sites to link to your own.